As soon as you step into the lobby of the Sheraton Tel Aviv, you know you’ve entered a special place. It’s a hotel where guests from all over the world bustle and read the transformation of this hotel that shines in the Levant on the shores of the Mediterranean Sea. The hotel is one of six Marriott Bonvoy properties out of 446 Sheraton hotels in Europe, Middle East and Africa (EMEA) that has been reimagined and designed in a modern yet stylish way.
When you pull into the hotel’s entrance it looks more like a garage, but when you step out of your car or taxi you see the glamor of the entrance. The first thing you notice is the lobby’s taupe, gold, and cream color palette. The sculpted sofa in the center of the room with circular rug and turquoise design just draws you in. And the uniquely shaped single seater chairs that look more like Magis Spun chairs will delight your inner child. Chic and modern describe the open space quite well. Interior designers overwhelmed, there’s a lot to do with the aesthetic from the light fixtures to the marble check-in counter.
Another point of interest in the lobby is the functional work areas that are easy to miss. Tel Aviv is a business city, from startups to fashion brands, artists and corporations. Workplaces, a long community table, soundproof telephone booths and meeting rooms are available in the hotel.
“As Sheraton continues to inspire new travel this year, we look forward to welcoming guests with all of the brand’s familiar amenities but with fresh, contemporary updates,” said Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe , Middle East and Africa, Marriott International in Notes.
The hotel’s seriousness will make you forget you’re literally across the street from the Mediterranean – at the heart of the Herbert Samuel Boardwalk, to be precise. It is also just a short walk to Old Jaffa and the bohemian district.
The higher your room, the better. Floors 16 through 20 are Club Rooms and include access to the Sheraton Club for over 18s. The seventeenth floor features newly designed rooms and from the exterior corridors you will feel like you are in a luxury condominium building. “From here guests can enjoy the wide view over the Mediterranean Sea and the city. True to the brand’s vision, the exclusive space is welcoming and stylish.” Breakfast is served buffet style with a live cooking station, and it’s possible to get snacks throughout the day, afternoon lunches, and hot hors d’oeuvres for dinner. Imagine an airport lounge but better and it’s open until 11pm. However, it is possible to upgrade your room and gain access to the Club Lounge.
Rooms range from the adult-only Club Seaview rooms to the Club Seafront rooms. The latter is 269 square feet and has hardwood floors that give it a home-from-home feel. There is a seating area with a sofa and dining table and a queen-size bed. Also for adults only, this room offers spectacular views of the Mediterranean Sea, which you can enjoy from a balcony. The 55-inch TV is equipped with local and international cable and satellite channels. There is a retro 1960’s masculine touch to the style of the room, from the wood paneling on the walls to the lighting fixtures and even the style of the curtains. The bathroom is modern with a greyscale theme. The walk-in shower, Dead Sea products, bright lighting, bathrobe and slippers make for a delightful bathroom experience.
With 318 redesigned and spacious rooms and suites, the transformation was carried out to bring in more light and give the hotel a “residential character” that encourages productivity, such as height-adjustable work desks with integrated power and charging stations. &More by Sheraton includes a chic coffee bar serving coffee, pastries, beer and cheese boards later in the day, as well as grab-and-go dining.
If you know the Sheraton brand, you know that it has more of a corporate feel. It’s sleek and aimed at the business crowd while being stylish at the same time. The Sheraton Tel Aviv fits right into the ethos and aesthetic of the Sheraton family. The five other redesigned Sheraton hotels are: Sheraton Amsterdam Airport, The Netherlands; Sheraton Jeddah, Saudi Arabia; Frankfurt Sheraton Airport, Germany; Sheraton Grand Krakow, Poland; and the Sheraton Djibouti, Djibouti.