The fusion of arts and culture with tourism…

The merging of art and culture with tourism...

By N.Lohungbeni Humtsoe

NEW DELHI, Oct. 2 (SocialNews.XYZ) Tourism fosters long-term partnerships with the local community, bringing happiness and employment opportunities to a region. With arts and cultural heritage significantly influencing a traveler’s choice of travel destination, investing in arts becomes crucial to positively impact tourism in a city or country. The combination of art and culture with tourism opens up economic growth prospects in all parts of the world.


“Digital advances have certainly sparked interest in arts and cultural tourism by making it more accessible and inclusive. In addition, festivals such as MAP’s Art is Life, which brings together artists, curators and collaborative initiatives, aim to stimulate interest in the arts and culture that Bengaluru has to offer. The idea is to create a platform for artists to express themselves through our country’s rich history, which is also a good avenue for developing tourism interests,” says Abhishek Poddar, Founder, MAP, or Kamini Sawhney, Director of MAP

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The merging of arts and culture with tourism helps create a distinctive identity for a city to attract tourists and create a mark of remembrance and reflection on a place’s heritage that plays a significant role in people’s imaginations .

With its recent museum opening in Bengaluru, the Museum of Art & Photography (MAP) hopes to create a space for artistic expression and conversation in the city. Through its initiatives and programs, MAP seeks to be at the forefront of cultural conversations in the country. The vision is to create a space that is digitally savvy and sustainable to keep up with the changing art landscape.

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As a platform for discussions, collaborations and ideas related to art and culture, MAP is scheduled to debut in December 2022. It will serve as a venue for promoting South Asia’s visual culture to a wider audience. With its extensive collection of South Asian art and emphasis on the cultural heritage of the subcontinent, MAP’s collaborative attitude not only encourages these contacts, but also helps in the development of a cultural identity for the people of Bangalore.

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(N. Lothungbeni Humtsoe can be contacted at [email protected])

Source: IANS

The merging of art and culture with tourism...

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