The Best Latinx Fashion & Beauty Brands Loved by Hollywood in 2022 – The Hollywood Reporter

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Every year from September 15 to October 15, the country comes together to celebrate Latinx and Hispanic Heritage Month, honoring key figures and achievements influencing the culture. Not only do we applaud the creative contributions of Latinx idols like Rita Moreno, Diego Luna, Eva Mendes, and Ana De Armas, we also shine a spotlight on the emerging fashion and beauty brands that are breaking new ground within the community.

This month, J Balvin debuted Oye, a bilingual wellness app built for the Latinx community, and retailers like Nordstrom, Target and Saks Fifth Avenue are among those highlighting established and emerging brands online and in stores.

Here we’ve rounded up a handful of Latino and Hispanic brands loved by your favorite Hollywood stars and insiders. From colorful basics brand Parade (recently worn by cover star Sydney Sweeney) and haircare label Ceremonia, to sustainable fashion label Thrifts + Threads (seen on Janelle Monae, Hailey Bieber et al) and queer Latina-based brand JZD (starring Jessica Alba, Eva Longoria and Camila Mendes), join us to celebrate and support these companies today and every day.

1st parade


Cami Téllez is the daughter of Colombian immigrants and the founder of Parade – a viral lingerie brand known for its seamless, trendy clothing for all genders and sizes. The company, which raised $8 million in funding in its first year, has also found fans euphoria‘s Chloe Cherry and Sydney Sweeney who modeled for recent Parade campaigns.


Parade Lounging 2 Piece Set


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2. YZD


JZD is a queer Latina lifestyle brand worn by Latinx stars like Jessica Alba, Eva Longoria and Camila Mendes. Founded by Mexican-American wife and wife Jen and Vero Zeano, the brand recently launched in Target.


3. ceremony


Swedish Latina Babba Rivera launched Ceremonia in 2020 to offer everyone a new age perspective on haircare. Award-winning products include Guava Leave-In Conditioner (a moisture-repairing cream) and Pequi Curl Activator (an anti-frizz cream designed to improve curls), and the label is closed at Sephora, Net-A-Porter, and more find retailers.


Ceremonia Guava Leave-In Conditioner


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4. Thrift + threads

Thrift + threads

Worn by Hailey Bieber, Halsey, Keke Palmer and Janelle Monae, Thrifts + Threads was founded by Gabriela Prendes who works with women from underdeveloped communities to create her fair trade, ethical and sustainable fashion label. The brand’s distressed Alaia top and pants set is a staple among the stars at the summer festival.

Thrifts + Threads Alaia pants and top


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5. Equihua

Equihua is a “future-focused Latinx luxury brand born of folklore and refined artistry,” as founder Brenda Equihua describes it. Worn by a range of artists including Bad Bunny, J Balvin and Lil Nas X, Equihua is sure to be a must-have for all cool kids in entertainment.

Equiha pray for her Funchie


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6. Nopalera


Founded by Sandra Velasquez, Nopalera is a botanical bath and body brand inspired by the beauty and bounty of Mexico. The brand takes inspiration from the nopal cactus, an ancient symbol of Mexican culture and one of the most sustainable and versatile plants in the world. Hero products include the Noche Clara Cactus Soap and Citrus Bath Set; The brand is also available from Nordstrom.


7. Olette

Designed by proud Dominican Carolyn Compres-Diaz, Olette is committed to sustainability, crafting elegant dresses, skirts and tops from organic cotton, organic linen and recycled materials sourced from local suppliers in the Dominican Republic.


Olette Paquita Violeta


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8. The Nue brand

Dissatisfied with the old-fashioned tape bra styling hack, fashion and beauty editor Stephanie Montes created Nue to fill the lack of breast tape options for a variety of skin tones and bust sizes. The company offers four shades, and its handy outfit calculator provides step-by-step instructions for going bra-free for a range of silhouettes.

Nue Medium chest strap


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9. Bella Dona

Bella Dona

Co-founded by best friends LaLa Romero and Natalia Durazo, Bella Doña celebrates Los Angeles, Chicano culture, sisterhood and nostalgia through its best-selling apparel, jewelry and homewares. With almost half a million followers on Instagram and collections available in Nordstrom and Nike stores, it’s clear the brand is making the culture proud.

Bella Dona

Bella Doña West Coast Anklet


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10. Beauty Blender

Rea Ann Silva—an acclaimed Hollywood makeup artist of Mexican, Portuguese, Spanish, and Irish descent—founded Beautyblender (available at Nordstrom, Sephora, Ulta, and many other retailers) in 2003. Shaped, edgeless makeup sponge that helps blend makeup flawlessly. Today, the miracle tool is an essential kit for celebrity makeup artists and beauty enthusiasts. Stars spotted using Beautyblender include Kris and Kylie Jenner, Katy Perry and Cynthia Erivo.

north current

11. MCLC


Founded by Guatemalan designer and footwear industry veteran Jacqueline Velasquez, MCLC is a unisex footwear brand that emerged from the pandemic. Unique shapes and colors are signature traits of the brand, inspiring fans to create entire photoshoots inspired by their eye-catching shoes. We love our sneakers, but it’s fun to spice them up sometimes. The label is also available online at Wolf & Badger.

Wolf & Badge

12. Viva La Bonita

Founded in 2018 by Mexican-American designer Rachel Gomez, Viva La Bonita is a Latin American streetwear brand for fearless women. Fans include Latin Grammy Award-winning artist Chiquis.

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Viva La Bonita Pink Notebook


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13. Shop Latinx

Buy Latinx

Brittany Chavez founded Shop Latinx in 2016 with the goal of creating a conscious shopping experience focused on talented Latinx creators and makers. Not only is the platform home to dozens of brands, but it’s also home to Shop Latinx’s in-house label.

Buy Latinx

14. Hija De Tu Madre

Founded by Mexican-American Patty Delgado, Hija De Tu Madre celebrates the beautiful mess that is Latina and Latinx. Every artwork and garment is inspired by the founder’s cultural crossroads. Standout pieces include the Stop Gentrifying My Culture t-shirt and Make Jefa Moves mug, favored by Eva Longoria.

Hija De Tu Madre Make Jefa Moves Enamel Mug


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15. Deadblood

Co-founded by Colombian Camila Romero and Marina Mendes, Deadblud is a sustainable fashion brand known for their adventurous designs fit for the Burning Man crowd. Fun fact: Romero was a contestant on HBO Max’s streetwear fashion competition series the hype.


Deadblud Tiger Hendrix suit


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