Fashion designer Sima Azadegan will be a guest at the iconic American Cathedral in Paris for Paris City Fashion Week 2022.
– Hollywood Sentinel
MALIBU, CA, U.S., Sept. 21, 2022 /EINPresswire.com/ — A rising star in the fashion world, Sima Azadegan from Beverly Hills is back in Paris this month to present her line of exquisite, handcrafted dresses. Sima will be showcasing her radiant evening wear for Paris City Fashion Week, taking place at the American Cathedral in Paris. The designer is no stranger to Paris. She presented her line there last year and was there for community engagements earlier this month.
Paris is known as the heart of fashion. It is considered one of the four great fashion capitals of the world along with Milan, London and NYC. As early as the 15th century, fashion in Paris gained worldwide importance as a powerful industry. The city is home to many of the world’s top designers including Chanel, Louis Vuitton, Givenchy, Christian Louboutin, Pierre Cardin, Yves Saint Laurent, Thierry Mugler, Christian Dior, Jean Paul Gaultier, Hermès, Chloé and Céline.
A designer of impeccable taste and class, it’s no wonder Sima feels just as at home in Paris as in one of America’s greatest cities of wealth and sophistication – Beverly Hills, which she and her family call home. Before taking the fashion world by storm, Sima served on the boards of several charities focused on women’s empowerment and children’s medical needs. She helped raise millions of dollars to help those less fortunate, and today her brand continues the spirit of giving by giving a portion of every dress sold to her brand’s charity. The clothes themselves only came to her as “downloads” from the universe after a decades-long “journey of inner awareness”.
Sima Collezion was founded by Sima Azadegan during the Covid shutdown and launched a year later on the catwalks of New York, Paris, Milan and Abu Dhabi. The dresses of the Sima Collezion are only offered to 12 women from all over the world from the current, exclusive line. The dresses themselves are extremely rare. To qualify for the Haute Couture label, a fashion house must have a physical location in a specific neighborhood of Paris and produce a specific number of dresses. Sima Collezione is essentially “Art Couture” as many of the dresses are made exactly once and the number of different dresses produced is very small. As of September 2022, less than a dozen Sima Collezione dresses are currently available for purchase worldwide. The materials used to decorate Sima’s clothes are also made in limited quantities, such as: B. Swarovski crystals.
According to one admirer, “The dresses have their own almost theatrical presence. The All Bright Collection Red Diamond Dress, for example, features a fitted red bodice with bold black and white vertical ties and a harlequin pattern on the waist with cascading teardrop crystals falling from the diamonds, set against a sculptural, bell-shaped red skirt. The boldness, playfulness and drama of this dress make it a head turner.”
Being independently wealthy from the start of her clothing line, Sima is able to have absolute integrity in the sense of firmly holding to her own artistic values and remaining absolutely true to her unique vision. Her palette in the All Bright Collection consists of monochromatic panels inspired by the world’s most famous flower gardens. She says: “It’s about bright, peaceful, solid. Nothing difficult or overly complicated about the fabrics or the colors I used. I used solid colors. Bold. And I wanted it to be bold. Because I felt we had to bring light to the universe. I wanted it to be solid and not busy with prints. Because I felt we needed peace. It’s much more peaceful when a fabric is solid. And then I ennobled them with jewels on top of that. Like Swarovski jewels and bows and flowers.” Sima hired expert fashion help from House of Gaga, collaborated with European fashion brand experts from Milan and assembled a team of seamstresses experienced in the fine craftsmanship of couture. She uses the finest silks and classic tailoring.
As one visual artist observed, “Sima Collezione dresses have integrity. They work on many levels; as shapes and forms, as color fields and up close, they reveal intimate secrets. The dresses also use light and reflection. The Green The dress, for example, shimmers with hundreds of silk flowers and crystals, each a slightly different shade of green. In motion, with changing light, it creates a dynamic effect. Every dress has a personality or character. Sima has also created bespoke perfumes to match each individual dress.”
Sima says of the event: “It is a great honor to be selected and present at such a prestigious event. I am so grateful and thank God for allowing this to happen.”
Sima Collection for
Paris City Fashion Week at
American Cathedral in Paris
23 Av. George V, 75008 Paris, France
September 30, 2022 at 6 p.m
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Sima Collezione fashion show at Paris City Fashion Week, Galerie Bourbon, 2022