Pop-Tarts® x Depop is Here For Fashion and Food Fans Craving Unique Flavor-Inspired Looks


Curated by five trend-setting Depop creators, each vintage apparel collection includes a limited-edition Pop-Tarts x Depop box with a random selection of famous flavors

BATTLE CREEK, Mich., September 22, 2022 /PRNewswire/ — Pop-Tarts takes its iconic flavors from edible to wearable in a new collaboration with fashion retailer Depop. United by the power of nostalgia and an incredibly good fan base, the two brands bring the Official to the market Pop Tarts x Depop Collection with five unique, taste-inspired collections. Each collection features thrifty pieces handpicked by Depop’s most ingenious creators, taking inspiration from a popular Pop Tarts flavor:

  • Emma villain x Frosted Strawberry Pop-Tarts (@emmarogue)
  • Gray & AJ x Frosted Brown Sugar Cinnamon Pop-Tarts ( @apr1lf00ls)
  • Jake Fleming x Frosted Blueberry Pop Tarts (@jakefleming)
  • Kai McPhee x Frosted S’Mores Pop Tarts (@vibinwkai)
  • Amanda Quach x Frosted Cherry Pop Tarts (@virghoe_xoxo)

From fruity and frosted to sweet and sprinkled, the pop tarts that have inspired each collection are as famous as their collaborators. That means no matter what flavors fans love most, fashion and food lovers can now go all-in on their go-to-pop tarts with these unique looks.

The best part? Items from The Collection are size and gender specific and only cost the price of a box of Pop-Tarts – only $3.59 – to make it accessible to all fans of toaster pastry fashion. The flavor collections will be available in the official Pop-Tarts store on the Depop app and on Depop.com.

Along with the clothing collection, the brands created a limited edition Pop Tarts x Depop Box which, for the first time ever, will include a random selection of iconic Pop Tarts flavors. The Box was inspired by the unique magic that comes from shopping for second hand or vintage finds. Just like browsing through items on Depop’s fashion market, opening a Pop-Tarts x Depop box leads you to an unexpected discovery – and you know it’s going to be insanely good. These limited edition boxes are included with the purchase of any item from The Collection in the Pop-Tarts Shop and as a giveaway on the Pop-Tarts Instagram channel.

“This collaboration with Depop celebrates the creativity of our fans as well as our timeless Pop Tarts flavors that have served as delicious inspiration to so many imaginative minds,” says Heidi Ray, Senior Director of Marketing, Portable Healthy Snacks. “Through the Pop-Tarts x Depop Collection, this talented group of fashion-forward creators have perfectly captured the essence of each Pop-Tarts flavor while remaining true to their unique vibe, and we can’t wait to see how our fans enjoy each piece from the.” will style collaboration.”

“Depop has always explored the intersection of nostalgia and pop culture, and our recent collaboration with Pop-Tarts fuses the two in a fun and unexpected way,” said Depop Brand Director. Steve Dool. “The curated vintage pieces our community has brought together for this collaboration with Pop-Tarts are a great entry point to showcase the excitement and discovery of the frugality of one-of-a-kind items at Depop.”

The first three pieces of each flavor collection are now available in the Pop-Tarts Shop on Depop.com and in the app. Each creator will then drop off their entire collection of flavors at over the course of the week 12 p.m. ET / 9 a.m. PT:

  • Friday, 09/23 Emma villain x Frosted Strawberry Collection
  • Monday, 09/26 – Gray & AJ x Frosted Brown Sugar Cinnamon Collection
  • Tuesday, 09/27 Jake Fleming x Frosted Blueberry Collection
  • Wednesday, 09/28Kai McPhee x Frosted S’Mores Collection
  • Thursday, 09/29 Amanda Quach x Frosted Cherry Collection

Also on Saturday, 09/24 out 12-5 p.m. ET, Emma Rogues famous shop in NYC – Rogue – will be transformed into Frosted Strawberry Pop-Tarts Palace, where fans can discover their taste-inspired collection in real life and enjoy free giveaways, ice cream, live airbrushing and pieces from up-and-coming local New York designers and tastemakers.

“Every time I bite into Frosted Strawberry Pop-Tarts, I’m instantly transported back to my childhood — memories of playing tag outside with my brother and running through the sprinkler on a Saturday morning,” says Rogue. “I combined those memories of nostalgia with elements of red, white and pink to curate an iconic 2000 strawberry collection – and an event – that exudes happiness and playfulness.”

As part of this partnership, Pop-Tarts a $10,000 Financial grant to be invested in Depop’s “Now Next” initiative, which educates and inspires the next generation of sellers, particularly from underrepresented communities.

To discover all the crazy good drops visit depop.com/poptartsus. To keep up to date on everything pop tartsfollow the brand on Instagram, Twitter and Facebook.

ABOUT DEPOP

Depop is the community-run fashion marketplace for buying and selling unique fashion with over 30 million registered users in more than 150 countries. Depop is a place where everyone can discover and celebrate their style on their own terms and feel good about their fashion choices by extending the life of millions of garments. The company was founded in 2011 and is headquartered in London with offices in Manchester, New York, los Angeles and Sydney. Depop employs around 400 people dedicated to the mission of building the world’s most diverse progressive fashion house that’s kinder to the planet and kinder to people. In 2021, Depop became a wholly owned subsidiary of Etsy – the global marketplace for unique and creative goods – and continues to operate as an independent company. https://news.depop.com/

ABOUT THE KELOGG COMPANY

At Kellogg Company (NYSE: K) is our vision of a good and fair world in which people are not only fed, but fulfilled. We create better days and a seat at the table for everyone through our trusted grocery brands. Our popular brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini Wheat®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 was almost $14.2 billion, consisting mainly of snacks and ready meals such as cereals, frozen foods and pasta. Within our Kellogg’s® Better Days ESG strategy, we address the interconnected issues of wellbeing, climate and food security, creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

SOURCE Kellogg Company





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