Polaroid launches Music in Full Color with a range of Polaroid Music Players and Polaroid Radio


Polaroid’s entry into music is rooted in a deep love and respect for music culture

NEW YORK, September 22, 2022 /PRNewswire/ — Polaroid enters the music realm with its colorful new line of music products. After more than 80 years of working at the intersection of art and science and creating products that inspire and nurture creativity, Polaroid brings its energy and spirit to music. Polaroid Music includes four dynamic Bluetooth® Polaroid Music Players, an experimental music discovery service called Polaroid Radio, and the Polaroid Music App.

“Great musicians and photographers capture what we can’t always express in words. They make us feel. We’re new to the music world, but we want to bring as much color and emotion into the space as possible. We are excited for this new chapter and remain committed to instant photography,” said Oskar Smolokowski, Polaroid CEO.

The four Polaroid players pick up on the design language of the cult brand: They are playful, expressive and designed for joy and humanity. There’s the smallest and most portable Polaroid P1, the most portable Polaroid P2, the legendary boombox-like Polaroid P3 and the most powerful Polaroid P4 – loud, portable speakers with a retro-futuristic flair. The classic red button is a nod to the legacy of instant photography and its famous red camera shutter. The player’s analog watch face is specially designed to change Polaroid radio stations without picking up a phone. This adds an analog experience, making the Polaroid players tactile objects and not just smartphone extensions.

Polaroid Radio is the heart and soul of Polaroid players and is available to any music lover on the web or through the Polaroid Music app. In a world of algorithms, Polaroid puts radio back in the hands of real people: Artists, DJs and curators craft stations with up-and-coming titles as well as old favourites. It’s an experimental version of internet radio. Five ever-evolving FM-like stations that are human-curated, free, and ad-free. Like five worlds of sound, with no pause, skip or rewind.

Polaroid Radio is available online at radio.polaroid.com or through the Polaroid Music app in the US. CanadaGreat Britain, France, Germany, Italy, Netherlands, Sweden, Portugaland Austria at the start, other areas will follow shortly.

Polaroid players are available at Polaroid.com and retailers worldwide in a selection of colors inspired by the Polaroid color spectrum. P2 and P3 models are also available in gray exclusively on Polaroid.com.

P1 Music Player: $59.99
P2 Music Player: $129.99
P3 Music Player: $189.99
P4 Music Player: $289.99

Learn more about the Music in Full Color campaign on YouTube.

Download the Polaroid Music app on Apple app store or Google Play.

For more information, please contact:

Ruth Bibby
Global PR manager
[email protected]
+1 478 287 9194

*Please ensure all images are credited to the photographer in the filename (if provided) as well as Polaroid.

For Polaroid inquiries please contact:

Polaroid PR agency LILA: [email protected]

SOURCE Polaroid



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