Memora Health, Mayo Clinic pilot digital program to improve postpartum care

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The early postpartum period is a critical time. This period has a major impact on the health of mothers and newborns, and health care professionals Pay less attention Before and after childbirth.

Thursday, Mayo Clinic announced that coming together With the San Francisco-based digital health platform Memora Health To solve this problem. The partners are piloting a new SMS-based program to improve the health of Mayo’s postpartum patients, and they have entered into a research collaboration to measure the model’s effectiveness.

The collaboration is designed to increase postpartum patient engagement between visits, without increasing the burden on maternity care teams through automated text messaging.

Memora’s text message-based program will send messages to postpartum mothers to guide them through the six weeks after their baby’s birth — sometimes called the fourth trimester. Automated messages will send reminders about how to take care of postpartum complications, such as chest pain, vaginal tears, or a C-section injury. Symptom screening text messages are also sent so that complications can be detected before an adverse event occurs.

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According to Memora CEO Manav Sevak, the program will send patients links to educational information on how to best care for their newborn and their postpartum body.

“It’s like holding their hand through the whole process and care plan that they go through,” Sevak said in an interview. “It’s interactive so patients can respond to messages and ask questions.”

Since so many people use texting on a daily basis, Sevak believes the program’s texting-first approach is an effective way to help postpartum patients outside the four walls of a hospital or clinic. The program will also use email and phone-based messaging to reach patients who do not have access to text messaging or prefer another form of communication.

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“Because there aren’t a ton of resources available for moms, there are a lot of different challenges as a result,” Sevak said. “Postpartum depression is very high in this country. It’s challenging to identify moms who are struggling with certain types of comorbidities—it’s challenging to find out exactly what symptoms they can avoid or if they’re struggling with bleeding or something like that.

For Sevak, it is imperative that Memora and Mayo work together to closely monitor the impact of this initiative. He said they are working to validate the model and determine whether such low postpartum rates can be prevented.

Memora and Mayo will track several key metrics to measure the program’s impact. They will first look at how many patients are diagnosed with postnatal depression in the first place – identifying the problem within six weeks after birth often means it can be treated sooner and is less severe, the service says.

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Research partners will look at how many patients in the program show symptoms such as heavy bleeding or ongoing body pain. They will analyze this data to see if focusing on these symptoms led to a reduction in emergency department visits or urgent care visits for postpartum complications, Sevak said.

When analyzing the model, Memora and Mayo will also assess how patients felt about the program. They will look at metrics such as engagement rates, how many messages patients responded to, and if the program affected patient adherence to follow-up visits.

Photo: Lisitsa, Getty Images


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