Iowa Sports Betting Now Features the SuperBook

The Hawkeye State will become the sixth market for the Las Vegas-based SuperBook, joining Nevada, Arizona, Colorado, New Jersey, and Tennessee.

Last Updated: October 28, 2022 1:15 PM ET
Reading time: 4 min

The Iowa sports betting field was already a crowded market…

The Las Vegas-based operator announced yesterday that it has entered the Hawkeye State, and bettors can begin betting on its online sports betting site immediately.

“From the Cyclones and Hawkeyes to the Field of Dreams, Iowa has one of the best sports traditions in the country,” said SuperBook CEO Mark Lipparelli. “No doubt many Iowa sports fans have visited our flagship sportsbook in Las Vegas, and now they can access those same great betting options from home.”

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Iowa will become the sixth state where the SuperBook offers legal sports betting, joining Nevada, Arizona, Colorado, New Jersey, and Tennessee.

Iowa Moving Market

The SuperBook has been in operation since 1986 and is one of the most influential bookmakers in the industry, making it an interesting choice to enter the highly competitive Iowa market…

Why is Iowa at the top, when it comes to introducing many unique sports betting brands? Well, the state taxes sports book operators at 6.75% – compared to neighboring Illinois, at 15%.

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Last month, Iowa welcomed ClutchBet as its 18th operator – but by the end of the year, the number of operators will dwindle as brands struggle to carve out a valuable presence there​​​​ the market dominated by the biggest names.

Iowa sports betting numbers for September saw the Hawkeye State take in more than $200 million in bets last month — its best month since March — with DraftKings and FanDuel accounting for about 54% of that action (at $66 million and $42 million, respectively). leaving the other 16 brands to fight over the remaining pieces of the pie.

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ClutchBet made a grab of $163,263 in 10 days, but Fubo Sportsbook, which lost money after payments in September, announced this month that they are ceasing their sportsbook operations immediately.

Kindred Group Plc, the owner of Unibet (which was at the bottom of Iowa’s monthly tally), noted in its Q3 earnings call earlier this week that it is pulling Unibet out of Iowa by the end of the year, with a focus on remaining competitive in other markets.

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