Hilton Garden Inn reserves third of pipeline for China

Images © 2022 Hilton. Pictured: Hilton Garden Inn Shenzhen Guangming.

Upscale Hilton Worldwide brand, Hilton Garden Inn, has allocated nearly one in three of its 98 future store openings to Greater China.

The brand is poised to triple its portfolio to an expanded network of 135 properties worldwide in the coming years.

Focus at the highest level

The Hilton Garden Inn Greater China development strategy focuses on prime cities and emerging destinations along high-speed rail routes.

The August opening of the Hilton Garden Inn Shenzhen Guangming marked Hilton’s 450th hotel in Greater China and Mongolia and underscores the brand’s contribution to Hilton’s growth strategy in this key market.

This year, the brand made its debut in several new destinations, with signings in emerging destinations across China including Xiamen, Xi’an, Zhoukou and Zhengzhou.

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Come up

Future developments are taking shape at major transport hubs and popular tourist destinations. Upcoming projects include the soon to open Hilton Garden Inn Shenzhen Guangming Science City, the brand’s seventh hotel in the key Shenzhen market, housed in an iconic building in the city’s up-and-coming Guangming district.

Hilton Garden Inn Zhuhai Jinan University offers convenient access to Zhuhai as it is a 15-minute drive from the transportation hubs of Zhuhai Railway Station, Intercity Rail Mingzhou Station and Gongbei Port. Another education-focused development, the Hilton Garden Inn Hangzhou Xixi Zijingang, will open next to Zhejiang University’s Zijingang campus in 2023, offering scenic views of the surrounding area in one of the Yangtze River Delta’s core cities.

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While another upcoming launch, the Hilton Garden Inn Chengdu Kuanzhai Alley, will provide international amenities for visitors to Chengdu, a popular tourist destination in China and a core city in the Chengdu-Chongqing Economic Circle.

Tailor-made offer

Jerry Huang, President, Development, Greater China and Mongolia, Hilton said: “In 2014, the brand made its market debut in Shenzhen and to date has opened 38 hotels in Greater China. The Hilton Garden Inn supports Hilton’s expansion efforts across the region and offers owners flexibility with franchise and managed hotel contract options. Its rapid growth demonstrates an owner-friendly operating model that offers robust performance and long-term investment returns.”

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Jenny Milos, Vice President, Focused Service and All Suites Brand Management, APAC, Hilton added, “When it comes to hotel choice, Chinese travelers today have higher expectations for quality, design, comfort and value. At the Hilton Garden Inn, we meticulously anticipated and exceeded these travel needs. In order to meet the preferences of local customers, we have tailored our offerings to the Greater China market to provide unique soundproof rooms and double-layer curtains for a quiet and relaxing environment, and multi-functional furniture to make maximum use of the guest room space. A light and airy atmosphere allows guests to enjoy a positive and comfortable stay at our hotels.”

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