Gen Z is more sober than any other generation, why is this the trend?

Alcohol has long been associated with social events, is a way of making friends and alleviating the many demands of life, especially in Western culture, but Gen Z no longer believes that message.

A shocking new study found that Generation Z are more sober, according to a British study, and are more sober and inquisitive compared to other generations.

Gen Z chooses not to drink alcohol

Drinkaware found that Gen Z drink less or not at all than older generations.

The study looked at people’s drinking patterns in 2019 and found that 16- to 25-year-olds were more likely to be sober than people over 25, according to News18. They found that 15% of people in this age group had a firm not-drinking attitude compared to older generations (55-74 year olds), with 26% of them not drinking any amount at all.

Gallup found that people aged 35 to 54 are the most likely to drink alcohol (70%) compared to Gen Z (60%) and baby boomers (52%). Meanwhile, the number of college-age Americans who don’t drink has increased from 20% to 28% in the past decade. Of those who drink alcohol, most young Europeans – those over the legal drinking age and up to 39 years old – drink only once a month (27%), while in the US the largest group only drinks once drinks per week (25%).

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Why Gen Z chooses not to drink alcohol

Experts believe that the decline in alcohol consumption among adolescents is due to various factors. It’s difficult to pinpoint a specific reason that makes this the new phenomenon, but many attribute it to the financial and societal pressures they’re facing, along with the new ideas for a “good evening.”

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Amy Pennay, senior research fellow at the Center for Alcohol Policy Research at La Trobe University in Melbourne, explained that the decline in alcohol consumption among Generation Z is more likely due to the generation’s awareness of the health risks involved.

“(The decline in alcohol consumption is) certainly not because of alcohol policies, as all risky practices are falling – drug use, unsafe sex, risky behaviors (like smoking, crime and dangerous driving) – young people are risk-averse general,” Pennay said, per the BBC.

Knowledge and research on the subject is widely available to Gen Z, and Pennay said she believes it influences their perceptions. Whether it’s by searching the web, talking to family and friends, or following social media communities like the TikTok group #SoberTok, the new generation is constantly surrounded by news about the risks of drinking.

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Research from Google found that 41% of Gen Z associate alcohol and alcohol use with “vulnerability,” “fear,” and “abuse,” according to their 2019 results on the topic.

Income and other factors have had an impact

Experts also saw a decline in alcohol consumption among youth in high-income European countries, the US, Australia and New Zealand.

They found that 44% of Gen Z Australians said they drank less during the COVID-19 lockdowns, which was a higher percentage than any other generation during the period, according to the BBC. New Zealand’s generation Z binge drinking is currently declining, but it also fell by more than half between 2001 and 2012.

The Guardian also reported that there isn’t as much interest in drinking for Gen Z as there might have been for older generations.

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