The printing process known as lithography was invented in the late 17th century to publish theatrical works. It was often used to print text or artwork onto paper or similar substrates to visually present local events, often in theatrical space. Back then, this printing process was too slow and expensive to successfully produce what we know today as posters, and new tools have appeared since then. It’s fascinating to see how posters have evolved from the rich history of lithography and how designers still use similar design techniques to share events and ideas.
In our modern age with computers and barrier-free digital printing, posters make up an important part of the design world. They’re an effective design tool, whether they’re for sharing events, visualizing marketing campaigns, or just created to demonstrate imaginative thinking. Below are five designers who are using the poster format in innovative, visually clever ways and share the commonality of sharing their stunning designs via Instagram.
Mirza Talovic | @mirzatalovic
Take a look at graphic designer Mirza Talovic’s Instagram feed and you’ll find stunning yet simple posters. His background in computer graphics and motion design makes sense, as the various shapes and forms in his feed underscore a clear expertise in typography and layouts. Every poster Talovic shares is vastly different from the last, proving his creative talent and willingness to venture outside of his creative comfort zone.
The future | lefutur2000
Le Futur is a studio based in Strasbourg, France specializing in graphics, photography, web design and typography. They have a range of skills, and the Instagram account highlights them all, but the poster designs seem to dominate the feed. Each poster quickly captures the viewer’s attention with poppy colours, expressive typography and photography, often transformed into a collage style.
Nikolausacker | @studio.koevoet
If you love vibrant colors, you’ll be instantly drawn to Nicola van Acker’s Instagram feed. Often inspired by everyday life, his bright, vibrant work balances type and imagery in each design. And while his pieces share upbeat color palettes, he has a way of incorporating a grunge feel into his works through their themes and design concepts. It’s difficult to illustrate the duality of ups and downs in life’s inevitable rollercoaster, but van Acker does a fantastic job of showing a wide range of emotions.
Vratislav Pecka | @posterlad
Czech designer Vratislav Pecka – better known as PosterLad – creates art and posters with one goal: aesthetics. He believes that a poster can only exist as a work of art and not necessarily to sell a product or event. Because of this belief, the artist’s works are emotional, bright, patterned, and clearly an extension of Pecka’s most creative self.
Silvia Borio | @silvi.pdf
Silvia Borio is a graphic designer and illustrator who shares beautiful poster designs on her Instagram feed. The works have a nostalgic style that emphasizes cute, cartoon-inspired illustrations happily strutting through life. While the typography in her designs almost always follows a Swiss-inspired design style, the overlaid drawings are more contemporary and playful. This contrast creates an appealing design aesthetic that reveals a balance of techniques.