The debate around blaming fast fashion alternates between the company and the consumer. But when no one is willing to make mistakes, something has to give way. In this case it is the earth.
While we critique each other’s decisions to buy fast fashion or not; buy used or not; Fast fashion continues to expand and produce, and the environment continues to suffer.
A small but saturated market
Most consumers of fast fashion are women. Marketing activities are often aimed at them, most of the inventory consists of women’s clothing and, in general, women’s clothing is a larger market than men’s clothing.
But there is no doubt that male fast fashion consumers are also widespread and create demand for a completely new target market with these companies. Fast fashion for men is a new opportunity for more production, more sales and more money.
Even now, when it’s still a small sector, men’s fast fashion has contributed to the unmistakable rise of giants like Shein. In the last five years, Shein’s sales have increased by 2.465%.
This astronomical shift is down to the work of social media and influencer marketing, but Shein, opening up her brand to a new gender, has undoubtedly played a major role in boosting sales as well.
Same book, just a different page
Despite the different styles and extent of damage, fast fashion for men and women is both environmentally destructive. A highly responsive supply chain goes beyond consumer demand, resulting in excess products and materials that pollute the earth.
Overproduction and overconsumption are two of humanity’s greatest downfalls. As landfills overflow, rivers of once-fresh water become polluted, and oxygen is depleted as more carbon dioxide and chemicals are pumped into the air, our ecosystems suffer.
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By supporting fast fashion companies, we drive these actions; We cause havoc, havoc, and finally havoc. Personally, our only defense against these consequences is to only buy used. Our planet can no longer afford to produce new clothes.
Whether we have accepted the materialistic tendencies of our society or live in a state of ignorance and denial, there is still much to be done. work that our earth urgently needs from us; Despite our many differences in opinion, identity, economic status, or geographic location, we all have a responsibility to do what we can to save our planet.
Editor’s note: The opinions expressed here by Impakter.com columnists are their own and not those of Impakter.com. — In the post photo: Men’s clothing and accessories. Featured Photo Credit: NorWood Designs.