International fashion star Jay Manuel kicking off Breast Cancer Awareness Month, features 12 top Canadian designers and their vision for a cancer-free future
TORONTO, September 23, 2022 /CNW/ – Canada’s fashion stars shone at the 19thth Annual Cashmere Collection Celestial Awakening: A Celebration of Strength, Hope, and Compassion on Thursday, 09/22at The Symes in Toronto.
Twelve brilliantly talented designers from around the world Canada unveiled their unique and breathtaking visions of a future without breast cancer in a one-of-a-kind show of original couture – all made entirely from soft and luxurious NEW and improved cashmere UltraLuxe bathroom towels. made proud Canadacashmere is canada best selling brand of bathroom towels.
Credit: George Pimentel (CNW Group/Kruger Products LP)
A VIP audience of Canadian star-watchers and fashion industry taste makers beamed at the annual invitation-only runway event, presented by the curator of the Cashmere Collection. Jay Manuelhe comes from Scarborough, Ontario and call now NYC Hometown. Famous for his roles on America’s Next Top Model, canada Next top model and E! networkJay has been following the collection for years.
“Canada has an amazing wealth of fashion talent and to see these creative visionaries bring their stunning designs to life as a collection on the runway is truly an epic spectacle,” says a proud Jay Manuelwho is curating the collection for the first time.
“Our theme for 2022, Heavenly Awakening, is a celebration of strength, hope and compassion and asked our designers to take inspiration from heaven. I’m totally blown away by the creativity, skill and craftsmanship that went into each and every design,” he says.
The stars of the 2022 Celestial Awakening cashmere collection include:
- Kelsey Erin – Upper Tantallon, Nova Scotia
- Cheliel – Montréal, Quebec
- Tristan Rehel – Montréal, Quebec
- Kaela Kay – Brampton, Ontario
- Demascare – Toronto, Ont
- Kyle Gervacy – Toronto, Ont
- L’Uomo Strano – Toronto, Ont
- Mimiela – Toronto, Ont
- Yet – Ajax, Ontario
- Madeleine Nelson – Gores Landing, Ontario
- Afflatus Hijab – Edmonton, Alberta
- Sam Stringer – Osoyoos, British Columbia
Please click here for designer bios, garment descriptions, sketches and offers.
Annual start of Breast Cancer Awareness Month in October
More than 240 top Canadian designers have participated in the Cashmere Collection, which is now in its 19th yearth Year. Manufactured by Kruger Products, makers of cashmere bath towels, canada Best-selling brand and serves as the annual kick-off to October Breast Cancer Awareness Month.
“It’s a joy to celebrate a new normal Canada after more than two years of lockdown,” he says Susan Irving, CMO Kruger Products. “The 2022 Cashmere Collection is a tribute to our ever-evolving lifestyle and the perseverance Canadians show as we adapt to our environment with empathy and compassion. Our Celestial Awakening honors fashion with compassion and typically Canadian creativity.”
“It was specifically designed to raise much-needed public support and funds for breast cancer awareness, prevention and treatment programs through our long-standing partnerships with the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF), we have millions of dollars raised to support the breast cancer cause,” she says.
Partner of the Essential Cashmere Collection 2022
Artistic Director and Canadian runway show producer Erika Larva has helmed the collection since its inception in 2004. She is joined this year by stylist Lisa Williams, who is making her debut in the cashmere collection.
Internationally recognized fashion photographer Justin Wu captured the collection in a heavenly photo portfolio available at CashmereCollection2022.ca. An award-winning Toronto-based photographer and director, Justin is best known for shooting world-renowned fashion and beauty campaigns starring top Canadian talent Run the Burbs and kim’s convenience, and take Europe by storm by collaborating with Vogue, ELLE and GQ.
Illustrator Monica Smiley brought the 12 designs to life with inspirational sketches, which you can find here.
Long-term collecting partners MAC cosmetics and FLOW hair care created ethereal, themed looks for editorial photography and the catwalk.
SALT Fine Jewelry provided elegant accessories and exquisite footwear was supplied by L’intervalle.
Calling all Canadians
The 19thth The Annual Cashmere Collection is calling on all Canadians to join and support the fight against breast cancer by participating in this year’s Cashmere Vote Couture for the Cure® at CashmereVoteCouture.com – where Canadians are invited to vote for their favorite design and donate cashmere $1 (up to max $15,000), to CCS and QBCF on behalf of the winning designer. Voters are also entered for a chance to win $1,500 cash prize.
All October twenty five cents from the sale of each pink packet of limited edition Cashmere Ultraluxe Bathroom Tissue goes directly to Breast Cancer Aid, up to a maximum of $65,000.
About the cashmere collection
Established in 2004, the internationally award-winning Cashmere Collection is a passionate supporter of canada Fashion design community and the cause of breast cancer. Many of the biggest names in Canadian fashion have contributed to the collection including Marie Saint Pierre, Greta Konstantin, Dennis Gagnon, David DixonRudsak, NARCES, Sonny Fong, Stephen Karas, Christopher Panil, Lucian Matis, Matthew Gallagherand far too many more to name drops.
About cashmere and Krüger products
cashmere bath towel, canada #1 Selling Brand, reflects Kruger Products’ commitment to providing consumers with the highest quality, Canadian-made tissue products. Kruger Products is one of them canada leading tissue manufacturer serving the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties; White Cloud in the US, as well as away-from-home products for industrial and commercial use everywhere Canada and the US
A longtime and dedicated contributor to the fight against breast cancer, Kruger Products has supported the Canadian Breast Cancer Foundation (CBCF), now part of the Canadian Cancer Society (CCS), since the collection debuted in 2004, and is currently one of the top five national partners Supporting the breast cancer cause in CCS.
Kruger Products with more than 2,700 employees operates nine FSC® COC certified (FSC® C-104904) Production facilities in North America based in Toronto and Montreal.
About Breast Cancer and the Canadian Cancer Society
The Canadian Cancer Society (CCS) is the only national charity that supports Canadians with all types of cancer in communities across the country. No other organization does what we do; We are the voice for Canadians who care about cancer. We fund groundbreaking research, provide a support system for everyone affected by cancer, and shape health policies to prevent cancer and support those living with the disease.
CCS is the largest national charity supporter of breast cancer research in Canada. Investment in research combined with early detection and better treatment therapies have resulted in a 44% reduction in breast cancer mortality rates since the late 1980s. More work needs to be done as breast cancer is still the most commonly diagnosed cancer and the second leading cause of cancer-related death in women in Germany Canada. Funds raised through this partnership will be invested in CCS’ leading breast cancer research and support programs.
More information can be found here.
About the Quebec Breast Cancer Foundation
The Quebec Breast Cancer Foundation is the only philanthropic organization ensuring the benefits of its investments in breast cancer research stay here Quebec. In over 28 years it has more than raised $61 million and invested in it Quebec in cutting-edge research and in defending the interests of breast cancer patients and their families. Through research and innovation, support and education, she ensures people living with the disease and their families remain at the heart of her mission. Families, researchers, volunteers and donors all share the same hope: a future without breast cancer. Follow the QBCF on social media via Facebook, LinkedIn,Twitterand Instagram.
Susan Irving, Chief Marketing Officer, Kruger Products; Jay ManuelCurator; Erica larva, Artistic Director; and the 12 designers of the Cashmere Collection are available for interviews.
For more information or to arrange an interview, please contact:
taffin seculin Lauren Everest with strategic goals
E-mail: [email protected] or [email protected]
SOURCE Kruger Products LP
