Griffith has positioned the brand as a must-have for the bourgeois rebel, a woman who speaks her mind, knows what she wants and doesn’t have to wait for approval to get it.
But what’s the use of being a member of the upper echelons if you haven’t swung into ecru linen and swimwear-inspired ensembles that would have you ready in no time for a top deck on a luxurious superyacht off the coast of Capri?
Indeed, Max Mara is ready to set sail with its 1950s-inspired ready-to-wear collection that conjures up the image of a high-society jet-setter from the era of Slim Aarons and Truman Capote.
Between expertly constructed flared bast pants (reminiscent of safari David Bowie) and bias-cut column dresses lie a range of silhouettes reminiscent of mid-century swimwear.
During the show, bandeau and waist-skimming bikini briefs in an array of candy-hued hues walk the runway, calling for this season’s accessory of choice: a mocktail.
But trust Max Mara to bring those archival silhouettes into the modern age.
Later in the collection, a carpenter crepe maxi skirt that’s sure to delight anyone who loves the wardrobes of Bella Hadid and Elsa Hosk.
A matching boat neckline, an asymmetric black dress with raw edges is sure to appeal to ’90s and minimalist-leaning dressers a la Kendall Jenner.
If you haven’t already booked your European summer plans for 2023, take this collection as a reminder to start planning your itinerary and wardrobe.
But if you’re looking for something a little less friendly to accompany you on your travels through the Amalfi Coast, look no further than Jeremy Scott’s hilariously fun collection for Moschino.
As the patriarch of subversive and frivolous fashion, Scott’s subversive take on inflation is as boisterous as it is serene.
Moschino also played with ’50s silhouettes, with a touch of ’80s Largerfeld for Chanel through the two-piece suits, and presented a range of silhouettes with inflatable motifs throughout – a PVC inflation valve as an epaulette, a lifebelt as a decorative hat.
If you’ve missed the subversive nature of the nautically-inspired resortwear collection, let the collection’s showpiece (an inflatable pink flamingo pool toy) remind you that fashion is at its best when it’s fun.
And while the Paris Fashion Week catwalks still have to make the case for what summer their designers are envisioning, it’s clear the forecast in Milan is calling for a mild season.
